With the proliferation of factor ETFs, it is now easier than ever to implement factor investing for an investment portfolio. In this article, we will explore the basics of factor investing, the range of factors to select from, and the methods to evaluate the performance of factor ETFs.

What are factor ETFs? What are the benefits and risks when it comes to investing in factor ETFs? In this article, we will go through the basics of factor ETFs from an investor’s perspective.